Bambisa ngeSimba Steakhouse Beef Flavour
Simba Steakhouse Beef Flavour
We had the privilege of launching a new flavour to South Africans that springboards off of South African braai culture. The TVC we worked with was already developed, and so we had to create ways ways to paint the narrative of the braai before the braai in engaging ways that would resonate with the South African market.
But first, we needed a Key Visual
The first order of business was to get our story straight. Every year, Simba releases a braai flavour, and the theme is always to show how said flavour is the catalyst of togetherness and fun. The braai before the braai, if you will.
From sketch to execution
Along with the honour of working with renowned comedian and Ultimate Braai Master Judge, Moho Popps and Chef Benny respectively, we collaborated with the amazing Justice Mukheli to capture our vision for us.
And so, we developed some digital OOH elements
And Murals
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Executive Creative Director: Mohlalefi Lentsoane
BUD: Bronwen McConnachie
Strategist: Kgomotso Tladi
GAD: Pearl Manamela
CD: Sonya Oelschig
GAD: Pearl Manamela
CD: Sonya Oelschig
Copywriter: Nosipho Nombuso Maseko
Art Director: Unathi Dyani
Art Director: Unathi Dyani
Client
CMO: Guilia Iorio-Nldovu
Marketing Manager: Sithokozile Ngwane/ Sibongile Mndebele
Assistant brand Manager: Tshepang Sekgororwana
